This industry, after the serious turbulence of the beginning of the years 2000, has experienced important technological, legal and economic upheavals, including:

		The convergence of all the offers and services as a result of the rapid development of high broadband technologies (ADSL 2+, GPRS-Edge and UMTS, while waiting for the very high bandwidth technologies of optical local loop and HSDPA), the extension of the use of IP protocol (VoIP...), make it possible for operators to propose : - triple play offers associating Internet high bandwidth, Digital TV and telephone, - or quadruple play by which associates in addition mobile phone services;
		The increase of competitive intensity with price battles and the arrival of new players: for example, in the mobile market, the launch of MVNO offers (virtual operators mobile, which buy band-width at wholesale price with the traditional operators and resell it under their brand with their customers).

These upheavals are responsible for new strategic moves: new investments in infrastructure and technology (example: optical fibers...), mergers or acquisitions, strong marketing creativity...

The Communication and Media Industry practice helps its customers (phone operators, equipment suppliers, service suppliers, digital television players, media groups, players seeking to enter the market, retail chains, banks...) to respond to the challenge of the creation of value and interest. For that, we assist them in:

		The development of their strategic vision: positioning, definition of the scope of activities, vertical and horizontal partnerships, entry strategy into the industry of communication and medias (launching of triples play offers, MVNO or brand agreements with an operator);
		The choice and the financial estimation for new economic models and the setting-up of new offers requiring common work between actors of very diverse natures ;
		The creation and setting-up of a range of innovative and profitable products and services that answer the needs and hopes of customers (out of B to B and B to C).

Our offer is based on the following areas:

		Studies, identification of strategic opportunities and evaluations;
		Marketing and organizational strategy on the appropriateness of the launching a "triple play” offer, MVNO or brand agreement; accompaniment with the installation and the launching of these offers and negotiation of partnerships (operators, content providers);
		Improvement of profitability, optimization of processes and organization, cost reduction;
		Entry in and creation of new markets, target segmentation, exploitation of brand potential;
		Optimization of the client relationship: personalization and development of customer loyalty, improvement of the performance of the distribution networks, assistance in commercial development;
		Increase in the agility and the reactivity of the company and Co-management of change programs.