The Consumer Goods practice covers several industries: home products, cosmetics, media & entertainment, home equipment, electronics…

We help our clients face the challenges presented by consumers who are increasingly demanding and aware, distributors who are increasingly concentrated and international, mobile competitors who are innovative and global. We base our offer on a capacity to identify and rapidly exploit development opportunities presented by consumers and different markets, in order to contribute to the improvement of our clients’ performance.

Our service offer is based on the following areas:

		Identification of growth opportunities and elaboration of entry strategies to new markets;
		Optimization of relations with major distributors;
		Brand management: optimization of the brand portfolio, repositioning of brands and product lines, evaluation and exploitation of development potential of the various brands;
		Improvement of the process of innovation and product/service;
		Reconstruction of the value chain and reorientation of its fundamental activities;
		Definition and implementation of category management policies;
		Exploitation of the possibilities offered by new technologies in customer relationship management, between distributors and suppliers.