Our Marketing Center of Competence focuses on those markets and clients that generate the strong growth and profitability of our clients.

The Marketing Center of Competence covers Business-to-Consumer and Business-to-Business models from both a strategic and operational point of view:

		Strategic marketing
		Market studies and market intelligence
		Customer Relationship Management
		Distribution strategy and channel management
		Product and service positioning
		Pricing policies
		Brand management
		Winning new clients and revenue generation
		Research and launch of new products and concepts
		e-marketing
		Marketing organization

The Marketing center of competence also helps companies increase their level of marketing maturity in order to make marketing become an intrinsic component of the company, and make the company "Marketing Inside". Metapoles has developed a specific approach to evaluate the level of marketing maturity of the company, to set the level to be reached and to define the process necessary to move toward the target level.